Entertainment Weekly Editorial Type Treatments
The brief here was clear: Create editorials that mirror and amplify the brand name, story line and heritage of these Hollywood blockbusters. X-Men's Dark Phoenix, Marvel’s Doctor Strange and Tom Clancy's Jack Ryan are all part of historical franchises and creating something that would speak to their legacy and loyal fanbase was a challenge we had to tackle with respect.
The process of taking on such projects requires planning, patience and a lot of editing. Think of it as sculpting a statue. Our first move was to go back to the roots of these iconic franchises, reverse engineer the thinking and creativity that went into them and try to grasp the birth of characters and plot development.
Mood boards, brainstorming sessions, long hours and a lot of drafts went into reaching the final result.
The results of these three editorials speak to Splendid’s unwavering belief that design should speak a universal language. It’s a discipline we hone, nurture and respect at our agency and delivering these pieces for Entertainment Weekly filled us with feelings of pride, gratitude and responsibility.
Pride for what we had accomplished, gratitude for the opportunity we were afforded and responsibility for the standard we had set and need uphold going forward.
When Jack Ryan calls, you better have an answer. Working on this editorial took a lot of brainstorming but physical experimentation too. We came up with a lot of different iterations and had to (literally) brush and polish the canvas before reaching the desired result.
An idea needs to mature and develop before it grows into something we share with the world.