Project Description

The Crypto Exchange For Fearless Traders.

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The Brief

One day, we got a welcome call from an old FinTech friend. The instructions went somewhere along these lines:

“We want to launch a crypto exchange like no other. One that will empower new and seasoned cryptocurrency traders to achieve more, earn more and be confident in the currency markets of tomorrow. An exchange that oozes trust in the blockchain, trust in its people, and confidence that everything is attainable. We will call it UPPEX, which stands for Upwards Public Exchange and its purpose is to nurture the crypto trading stars of tomorrow.

We want to launch in two months..”

Our response: “Where do we sign up?!?”

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The Process

With the likes of Binance, and Kraken out there, you really need to be bold if you want to stand out from the crowd and deliver a concept and message that echoes through eternity.

Trust and Confidence are behavioral attributes that share a common emotional denominator: the lack of fear. When you are fearless, you are confident, trusting and driven, and that’s what the Uppex trading community stands for.

So, we got the slogan right, but what about the visuals? To find this answer, we ventured into the natural world. A world that’s full of complex wonders derived from millennia of evolution. A few concepts started coming to the surface, but one, in particular, stood out from the crowd – The Arabian Falcon. A confident creature that soars effortlessly to ever higher heights and takes advantage of every opportunity it’s given, big or small. A truly fearless beast that has been a trusted partner to humans for hundreds of years.

The Delivery

So we got to work straight away and delivered one of the most exciting FinTech brands to date. Everything from the logo to the brand and content guidelines, web design and a fully optimized speedy website, had been handcrafted at the Splendid Studio with excitement, hard work and a lot of caffeine.

The brand was live on May 1st, 2022 and is now exploring the open skies of Europe and the Middle East, soon to migrate to other regions of the world and deliver a genuinely fearless experience to all who choose to embrace it.


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Contact details

+357 94044747 | Limassol, Cyprus


We currently do not have any job openings but we are always on the hunt for great talent. Send us your CV


The way we see the world

We'll take you back to a time when the world was much simpler. A time where magic made sense and innocence was a virtue.

As children we loved magic. How could the bunny coming out of the magician's hat breathe? It was fascinating. It was jaw-dropping. It was head-scratching. As adults, we love to refute magic. To sprinkle it with cynicism. To look behind the curtain.

Not at Splendid.

At Splendid, we're bringing magic back.

In our world, you'll shake hands and sit in meetings with adults, but when we start working on our craft, that magic will always be let loose. Marketing is a science, yet there is no marketing without a spry instinct, a youthful impulse, a teenage mind. Don't mistake that for procrastination. Don't confuse that with too much pizzazz and no business.

Our goal is to create immersive marketing experiences; where there's more than just sprinkles, smoke screens and fairy dust. We are champions of immersive marketing, an art that unifies the audience with the main actor, the Brand. We create stories where the spectator is part of the performance and part of the plot. To each person a different cue, but to all a powerful brand experience.

Immersive marketing is driven by strategic and SEO planning, creative content writing, captivating design and innovative delivery. An experience where brand and magic come together as one, leaving the audience feeling that they 've just witnessed a “great show”.

Our Future

These are exciting times we are living in. Artificial intelligence, machine learning, big data aggregation and manipulation, reusable spacecraft, electric and autonomous mobility, sustainable technologies and so much more.

New tools, new approaches and exciting innovations that unfold every single day. These are the things that fascinate us. These are the topics we consume on a daily basis to keep our minds fresh.

We are individuals who are driven by the love of what we do.

We are driven by evolving marketing experiences through the use of technology.

By our very nature, we are driven, it's embedded in our DNA.

We are Splendid and we are Driven, by Design.

Enter Rabbit Hole
Want Landscape? Travel to Switzerland.