Want to pay by card? VPayments

Project Description

Branding A Cypriot Merchant Payments Leader. Merging The Past With The Future.

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The Brief

Vassilopoulos Group is one of the oldest and largest business groups on the island of Cyprus. With a 60+ year-long business success story, 35 business units, thousands of employees and spanning across 10 jurisdictions, the Group has become synonymous with success and excellence in the majority of sectors that it operates.

Payments are one of the main pillars of the Group’s activities and G.A.P. Card Processing Services had been around for many years. The brand, is on a route of expanding its market presence in the Cypriot merchant payments arena and was looking for a brand identity to drive this expansion.

With decades of FinTech branding experience and a portfolio of successful FinTech brand launches under our belt, Splendid was the apparent point of call when it came to overcoming these obstacles. Our more recent successful launches in the payments space entailed disruptive brands like verv and BigWallet; the Vassilopoulos Group entrusted us with overhauling their merchant payments product.

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The Process

For starters and following some field work and focus groups, it soon became apparent that the existing brand name had to be re-invented. “G.A.P. Card Payment services” seemed a tongue twister and very hard for the audience to recollect. As such, a new brand needed to be born.

The name Vassilopoulos has become synonymous over the decades as one which delivers absolute excellence in the sectors it’s involved in, primarily in its local Cypriot market. After a series of brainstorming, head-scratching and ultimately focus group testing, it was decided that the brand Vpayments should be adopted.

A brand that delivers a wide range of merchant payment services, including merchant acquiring, payment gateways and POS terminals. In light of new EU regulations, applicable nationwide in Cyprus by October 2022; all physical operations needed to possess at least one POS device. As such, market growth potential was massive, so we needed to act quickly!


The Delivery

A new, fresh and lively brand was delivered within a span of a couple of weeks and guidelines were issued for the proper use of the brand assets in a variety of contextual applications. These were actioned in record time and now the brand enjoys an incredibly wide placement nationwide.

You may now come across the Vpayments POS terminals and user endpoints in thousands of locations across Cyprus. The brand has now secured a very dominant market position and is set to expand even more in the near future.


The Future

Merging a rich business history in multiple sectors, with a brand that will drive the future of Merchant Payments in Cyprus


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Contact details

+357 94044747 | weare@splendid.agency Limassol, Cyprus


We currently do not have any job openings but we are always on the hunt for great talent. Send us your CV


The way we see the world

We'll take you back to a time when the world was much simpler. A time where magic made sense and innocence was a virtue.

As children we loved magic. How could the bunny coming out of the magician's hat breathe? It was fascinating. It was jaw-dropping. It was head-scratching. As adults, we love to refute magic. To sprinkle it with cynicism. To look behind the curtain.

Not at Splendid.

At Splendid, we're bringing magic back.

In our world, you'll shake hands and sit in meetings with adults, but when we start working on our craft, that magic will always be let loose. Marketing is a science, yet there is no marketing without a spry instinct, a youthful impulse, a teenage mind. Don't mistake that for procrastination. Don't confuse that with too much pizzazz and no business.

Our goal is to create immersive marketing experiences; where there's more than just sprinkles, smoke screens and fairy dust. We are champions of immersive marketing, an art that unifies the audience with the main actor, the Brand. We create stories where the spectator is part of the performance and part of the plot. To each person a different cue, but to all a powerful brand experience.

Immersive marketing is driven by strategic and SEO planning, creative content writing, captivating design and innovative delivery. An experience where brand and magic come together as one, leaving the audience feeling that they 've just witnessed a “great show”.

Our Future

These are exciting times we are living in. Artificial intelligence, machine learning, big data aggregation and manipulation, reusable spacecraft, electric and autonomous mobility, sustainable technologies and so much more.

New tools, new approaches and exciting innovations that unfold every single day. These are the things that fascinate us. These are the topics we consume on a daily basis to keep our minds fresh.

We are individuals who are driven by the love of what we do.

We are driven by evolving marketing experiences through the use of technology.

By our very nature, we are driven, it's embedded in our DNA.

We are Splendid and we are Driven, by Design.

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